Jim, the motor you have will deliver dc volts, you have the meter on ac vots and digital meters give strange readings with dc on ac scale.
The motor should give 11 to 12 volts dc at 2500 rpm.
On your meter 20v dc would be good, from the off position 3 notches or scales turning to the right.
Having looked again your leads are in the wrong place. The black lead should be plugged in to the com terminal far right.
The red lead should be in the middle terminal V ohm mA.